STRATEGIC PLAN Essays - Strategic Management, Mission Statement

STRATEGIC PLAN SHAWNTIL COTTON POST UNIVERSITY Where are you now Mission Statement T o provide and serve the best authentic s outhern soul food dining and take-out experiences, by providing reasonable process in a family friendly environment and treat all customers with dignity and respect Values and/or guiding principals S erve our customers with the best home grown ingredients M aintain a clean family atmosphere H ave ample parking T reat customers with respect and dignity Hospitality- by showing great enthusiasm and concern for the company and customers Authenticity - serving real and original foods social responsibility -by being dedicated to maintaining great c ustomer service teamwork- by working as a team to ensure the job gets done and in a timely manner . SWOT STRENGTHS Quick Service Great Location Great Food Production Quality WEAKNESS Operation Cost Limited Seating Time Scale Management Coverage OPPORTUNITIES Target Markets Business Development Contracts Food Tourism THREATS Market Demands Poor Management Loss of Resources Obstacles the company will face WHERE ARE WE GOING Competitive Advantages The company is best at putting authentic meals and snacks on the market for our customers. The company is best at keeping new items in rotation and on the menus. H igh grade quality ingredients H ire experienced friendly employees M aintain a friendly atmosphere L ocate an excellent business location Vison Statement Five years from now Snug's Southern Soul Food Restaurant will become a successful Soul Food restaurant in Appleton, Wisconsin. By provi ng a soul satisfying meal and or snack to every customer that the company comes in contact with. STRENGTHS G reat planning and execution plan WEAKNESS H ave enough employees properly trained OPPORTUNITIES Unlimited THREATS Copy cat businesses HOW WILL YOU GET THERE Strategic Objectives Financial T ake out only what is needed to live on and use the rest towards expenses Increase revenue and decrease expenses by 10% C ustomer G et customer feedback on how to improve the business I ntroducing new menu items to the customers I mproving services offered to new and existing customers Operational R un a tight ship to keep control over the expenses Expand orders through wireless technology People C ontinue to train employees for growth for the business and their personal growth I mprove relationships with our suppliers Strategy Become a well-known and successful company. By providing our cus tomers with a very large variety of soul satisfying, mouth watering foods, in an environment where ethnic foods are rare. Short-term goals/priorities/ initiatives Within the next two years my company will have a location and all the proper documentation needed in order to open a business in the state of Wisconsin. My company is going to accomplish these goals by working as a team. Making the task at hand a priority, by getting out in looking for a prime location, and by doing the proper research and making the proper phone calls. To get the goals at hand done my team and I will be responsible for making sure everything is done and in to the proper people by the deadline. Action Items Menu, Kitchen Staff, Cost, Food Quality will all fall under the Chef Decor and furniture will fall under the Manager Scorecard Deter mine what the big picture of my vison will be C ome up with a creative purpose statement Execution the goals and objectives that needs to be achieved will be acknowledged, rewards will give for the continued progress. Goals that have been achieved that were on the timelines specified in the plan? Will not go unnoticed. if the deadlines for completion get changed management will get to the bottom of why they are being changed and all the proper employees will be notified in the proper amount of time needed. Personnel will have the adequate resources to get all goals ach ieved . All the goals set in place are realistic and will be followed according to priority No priorities will be changed in order to make sure the company goals are followed through on because the company is number one on the priority list By monitoring the progress and evaluating everything for the company the grand opening of the company hiring process will all fall in